On this glorious Saturday in 1971, you could go see The Doobie Brothers put on a show for $1 - if you were a UC Berkeley student, that is. To the delight of hundreds of Berkeley undergraduates who were just starting out their semester, this was a prime opportunity to participate in cultural history by partaking from the soulful stew that the boogie brothers concocted that night.
As many collegiate on-campus events go, the event was mostly funded by student organizations, meaning the Pauley Ballroom cost was subsidized, and the resulting ticket cost - easily attainable for students.
The Pauley Ballroom is listed as having a standing room capacity of 999 and a vintage image of the concert poster has some scrawling notice suggesting an attendance of around 200 students, but with the ambition and enthusiasm that is often embedded into college students when it comes to rock concerts, it’s not outrageous to imagine a couple extra students might have squeezed their way in.
The Doobie Brothers themselves were no strangers to the Northern California scene. Local to San Jose, the group toured locally all around Northern California in 1970, including their acclaimed recurrences at the Chateau Liberte in the Santa Cruz mountaintops (which was depicted in the cover art of their debut album The Doobie Brothers.)
Best of all, this particular school night not only earned The Doobie Brothers new fans, but it also generated some donations to an Anti-Vietnam war organization. Student organizations weren’t permitted to profit from events hosted on campus, so students were able to forward their earnings to not only the band but also a progressive cause.