Dee Snider is not messing around. The Twisted Sister frontman has been on a one-man crusade to get rock and roll music--the band AC/DC, to be specific--featured at the next Super Bowl halftime show, and the campaign continues to pick up steam.
Snider has been on the case ever since the NFL announced last September that Jennifer Lopez and Shakira would be putting on the coveted halftime show during the 2020 Super Bowl. He hasn't relented even as the game has come and gone, launching an online petition to get legendary hard rockers AC/DC tapped to rock next year's big game.
Rock fans are supporting Snider in droves, with the singer announcing yesterdaythat he'd collected 31,000 signatures on his petition to get AC/DC to the Super Bowl.
YES! A HARD FOUGHT 31,000 SIGNATURES! MORE RADIO INTERVIEWS TOMORROW! BE SURE AND CHECK OUT MY LATEST VIDEO MESSAGE ON INSTAGRAM AND FACEBOOK! TIME TO FOCUS TARGET FOR SUPPORT! https://t.co/zNPfnklZBV @NFL @nflcommish @RocNation @RocNationSports #WEWANNAROCKSSB55— Dee Snider (@deesnider) February 26, 2020
Snider has also been posting videos to social media to keep the fires stoked, and fans railing for the return of rock and roll to the NFL's biggest stage. His latest campaign finds him calling out high-profile celebrities such as Dave Grohl of the Foo Fighters, Howard Stern and Jimmy Fallon to join him in his efforts.
"The thing about AC/DC, and the reason why I’ve chosen them as the focal point for this movement – to bring real rock back to the Super Bowl halftime show – is because they’re kind of down the middle, they’ve had a lot of hit records," Snider told The Maine Edge. “Back in Black is the second-best-selling album in the history of recorded music. This is a band with broad appeal that is already part of the soundtrack to every football game."
Snider continued: "That’s what struck me when I see Shakira and J-Lo shaking their asses during the latest Super Bowl halftime show – and I have nothing against that – but where is the music that we hear week to week during the games?," Snider continued. "When it’s fourth down with one yard to go, they don’t play 'Hips Don’t Lie,' they play 'Enter Sandman' by Metallica for God’s sake."
While Snider's campaign has picked up much steam, he realizes that he's got a long way to go if he hopes to truly affect change for such a monolithic institution as the NFL.
"We’re very excited to have hit 25,000 signatures in two weeks. I just started doing media yesterday and the numbers doubled. We’re going to need 250,000 signatures," he admitted. "The NFL can’t be bothered acknowledging a petition with 25,000 signatures. That’s an arena. They want to know who’s going to fill that football stadium. I’ll tell you who’s going to fill it: the people who are buying those $2,500 Super Bowl tickets and the people buying the electric Hummer that they advertised on the halftime show. It’s going to be the Gen-Xers and the boomers. They always like to cater to the kids and the millennials. Let’s remember who’s paying your salary, Roger Goodell, let’s remember who’s paying for that halftime show, Jay-Z and Roc Nation – it’s the boomers and the Gen-Xers. It’s been 10 years. It is time for a band like AC/DC to rock the Super Bowl, so give us our due."