The Rolling Stones have announced plans to launch a "world exclusive" flagship store on London's Carnaby street this September.
Dubbed "RS No. 9 Carnaby," the store, a joint venture between the band and Universal Music's merchandising arm Bravado, will feature "exclusive collaborations, new fashion and merchandise alongside the band's latest music releases."
On September 9th 2020 the Rolling Stones will be opening a world-first flagship store on London’s Carnaby Street! RS No.9 (9 Carnaby St) will feature exclusive collaborations, new fashion & merchandise, alongside the band’s latest music releases!#RSNo9 #Carnaby pic.twitter.com/sGtPXBLAtF— The Rolling Stones (@RollingStones) August 20, 2020
“Soho has always encapsulated rock 'n' roll, so Carnaby Street was the perfect spot for our own store,” the Rolling Stones shared in a statement. “We are confident this exciting project that our friends at Bravado have created will be an unrivaled experience for everyone to come to London and enjoy.”
The collection includes fashion and accessories, including special glassware developed with Baccarat engraved with the Rolling Stones tongue logo, chairs and scarves from The Soloist, and raincoats and hats from luxurious Swedish raincoat brand Stutterheim, according to Variety.
“With this innovative partnership, the Rolling Stones add yet another cultural touch point to their rich legacy," added Bravado's Mat Vlasic. "RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”