How does a song from 1975 become a hit in the year 2020? Just ask the band Ace, whose single '75 single "How Long" is enjoying a chart resurgence, thanks to a clever bit of advertising by Amazon Prime.
Originally written by singer Paul Carrack about Ace's bass player, Terry Comer, who was "cheating" on the group by playing with other bands, "How Long" was released in March 1975. It would take a rocket ride up the charts, peaking at #3 on the Hot 100 over the week of May 31, 1975. The #1 song in America that week: Freddy Fender's "Before the Next Teardrop Falls."
The song has found new life via the Amazon Prime TV ad entitled "Binge Cheat." The clip chronicles a very 2020 moment in life. Watch it below.
The commercial has been driving viewers to look up, stream and download the song, which has in turn driven Ace's "How Long" to the top of the Rock Digital Song Sales chart, where it is currently enjoying its second week at #1.