Much like Led Zeppelin, Metallica, and Radiohead, Detroit rocker Bob Seger has not been a fan of the digital music revolution. It wasn't until 2017 that Seger allowed his music to be streamed on sites like Spotify, and still there are huge swaths of his career unaccounted for on such services. This includes his earliest works (the albums Noah, Mongrel, Brand New Morning, Smokin’ O.P.’s, Back In ’72 and Seven) as well as any studio effort post-1991’s The Fire Inside.
Today (January 10, 2020), Seger quietly launched his first official YouTube channel, kicking it off with a new lyric video for his classic 1976 hit, "Night Moves." Watch it below.
According to the Detroit Free Press, the channel will be updated on a weekly basis with new content, including vintage videos restored in high definition, rare clips and lyric videos. Fan-created videos and previously unreleased content will also be highlighted.
“What’s really important is that Bob is first and foremost a storyteller, and we now live in a world where artists are able to tell their stories and give their message to old fans and new fans in way that goes well beyond touring and live appearances,” said Bruce Resnikoff, president and CEO of Universal Music Enterprises, which oversees the Capitol catalog. “In the world of YouTube and videos, we get a chance for Bob to tell his story in way that’s very real to people, and to reach a much broader and younger audience.
“Having his own access to his own programming is different from anything he’s been able to do before,” Resnikoff added. “He's not just a Detroit great — he’s a legendary artist of all time on a global basis. And effectively he now has a chance to reach so many more people and program his stories in a way he could only do for 15,000 in an arena.”